Focus groups are dead, long live crowd sourced feedback! Mercury Active and Disney were looking for a way to make sure the creative choices for their new cartoon Fangbone was a hit. They decided to create a few variations of some key scenes and put them in front of viewers on the site http://www.disneyxd.ca/. Kids would be presented with the variations of different scenes and given the opportunity to vote on what they liked best. Various site metrics would also be collected to see beyond the basic information provided by the voting system. To execute on their crowd sourcing strategy Mercury Active looked to Karman to develop a rich interactive experience capable of being viewed on both desktop and mobile platforms.
What We Delivered
Since the experience needed to work on desktop and mobile platforms we built the experience with HTML5. During development we solved a number of tricky technical challenges such as, swapping between two videos at the same time code, and synchronizing 2D sprite animations with audio. Despite these challenges we remained responsive to Mercury's requests and provided numerous incremental builds as features were completed.
It was great to be a part of such a novel approach to validating creative decisions for a major cartoon. We look forward to seeing the results when the pilot airs on TV!